What is eCommerce SEO?
There was a very thin line between traditional and digital marketing. The studies show that 63% of shopping occasions begin online. This implies that no matter whether the customer is purchasing online or from a brick-mortar store, their online experience is the deciding factor whether they will go to that brand or not.
Over the years, online shopping has changed drastically. This resulted in the closure of many physical stores for traditional retailers. In the year 2019, there were the closures of 7,062 physical stores across the U.S. retails chain. If this continues in the future as well, there is a possibility that malls will not be a place for shopping.