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What is the meaning of Lead Generation?

Lead Generation is the procedure of commencing interests in your company’s product or service. Different advertising, marketing,a nd sales tactics can be used to precipitate interest and make more leads.  Lead generation is all about making more leads for sales accounts to go after something that is easier said than done. While lead generation may look pretty non-chaotic, it encircles a wide array of schemes. There are many ways to attract potential consumers and variant ways to entitle potential leads.  To get a hold in it all, let’s begin with answering some basic questions: 

What is a lead? 
As explained by Josh Bean, lead is someone who has shown interest in your company or seems to be a good fit. It can be either a person who filled a form or someone you found in your list. Generally, a lead is an email address, first name, last name, and a phone number.

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Types of Lead Generation

Sales Qualified Lead

Sales Qualified lead is a customer’s perspective who has shown genuine interest in buying your products or services and is ready to move to the next stage in your sales funnel. For instance, If someone has visited your website and asks for a demo of your product, takes an eye on the pricing sheet, or compares the services package that you offer. These are the indications that this person might be ready to make a decision and the sales team should utilize the intel to connect with these leads and tip the scales in their favor. Sales qualified leads can come from different places, like organic search, proactive outreach, social media, paid ads, or even as they get changed from marketing qualified leads to a sales qualified lead.

Marketing Qualified Lead

It is a lead who has been assumed more likely to become a customer as compared to other leads. This is on the basis of what pages a person has gone through, what they have downloaded, and similar engagement with the content. The lead intelligence of a company is often informed by closed-loop analytics. Discuss with your sales manager to know which demographics, activities, and behaviors result in a MQL at the company. On the basis of lead definitions you create, you can assign point values for different MQL adequacy in order to form the basis of your lead scoring system. This will make sure that your sales team conveys high-qualified leads so they can enhance their productivity, while Sales and Marketing stay focused on their goals.

Lead Generation Service

Product Qualified Lead

It is that lead that gets considered qualified only when there is engagement with the product. The users who have utilized or least tried the product are considered. PQLs are mainly those people who will make use of your product as they know its value. When users have realized the uses, there is a possibility of becoming a lead. PQLs are based on meaningful value. Knowing the value of the customer makes it easy to sell it to them as they are already aware of the features, benefits, and value.

Service Qualified Lead

Service qualified leads gives extra value to customers by helping them see success as they derive using a company’s product or service with the help of added upgrades. SQLs can decrease customer acquisition cost and enhance customer lifetime value by maintaining customer’s stay and reassuring them to buy more products.

Our Process of Lead Generation

Social Media Marketing & Advertising

Our social media team is skilled in social media tactics and content making. We begin by performing quick and deep research about your industry and administering the current social media strategies to your social media handles. This content encourages your followers to employ with and bolster your business. Services included are: Development of Strategy, Social media handle setup, Platform auditing and handling, Updation of Status Developement of Content, Management of Brand reputation. Broadcasting.

We handle branded profiles and social media campaigns on all channels, but we try to focus on the top one-two channels that give the best results for your business and your targeted audience. Know more about offering with the following social media: Facebook , Linkedin , Instagram , Twitter

Search Engine Optimization

SEO is a compelling way to enhance your organic traffic, create brand awareness, enact online credibility, and get customer trust. Many companies tell you that it would take at least 4-6 months to see the improvement in the campaign. According to a study by Ahref, 5.7% of web pages come in the top 10 organic search results for one keyword in a year of publishing. Now, the fact that is astonishing is that even those top-performing web pages took two-six months to come in the top 10. SEO consumes time. For this reason, many marketers confiding totally on organic search fail to reach their marketing goals within the demonstrated timeline. If you want an online marketing approach that extends complete control, gives flexibility and promises on-the-spot results, pay-per-click is the option for you.

Email Marketing

Brand Marketing is now changing more into high-tech and preliminary, But has some of the most simple tools. Email marketing continues to have a stimulating effect on conversion from brands when done rightly. According to a study, for every $1 you spend on email marketing, you get $44 in return. Customers spend 83% more on the brand from which they have received email marketing communications. It is one of the best marketing methods to earn business leads and has a very high ROI.

Live Chats

Live Chat is the first potential for your business. The use of live chat has increased from 38% to 65% in the past years. The escalating numbers show that most people visit websites through live chats. Here are the ways how it has increased lead generation:

  • It converts website visitors to potential leads. 
  • Shortened sales process

Website Optimization

Website optimization is a process of using tools, advanced strategies, and experiments to enhance the performance of your website, which will drive more traffic and increase conversion and grow revenue.

Paid Advertising

Our company will start paid advertising to get you more clicks on your advertisement and get you more leads.

Lead Generation FAQ'S

Mainly in this modernized age, keeping a good reputation in the digital component is not suggested but has become necessary. We have a complete set of digital tools to automate, handle, and keep an eye on all services. The quality of the Technology used can tell a lot about the company and how updates it is with both tactics and execution of lead generations.


Contact us to work with a results-driven Digital Marketing Agency