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Pay Per Click Marketing

Pay per Click is a paid search model that is used to make people aware of the brand, advertise brand offerings, and get on-the-spot attention from target audience segments. The promoters pay each time any user clicks on PPC ads. Pay per Click is not just about Google Search Engines Result Pages and Google Display Network, but it goes way beyond it. Pay per Click model is also utilized by YouTube, Facebook, Pinterest, and Linkedin. PPC lets marketers make their ads visible strategically on online marketing platforms to bring their by-products and service into the target market’s eyes. This implies that the advertisements you see on the web are pay-per-click only.


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Different Types of PPC Ads

Search Ads

Search Advertising is the most common form of paid search marketing. Search ads investigate who are already searching for your industry or brand offerings online. These Pay per click ads are appropriate for advertising of short sales cycles or one-time campaigns. Our Pay per click advertising firm suggests search advertising to businesses aiming to acquire solid and high-quality leads from new customers.

Display Ads

It is known for its effectiveness in attaining more than 90% of online users. Display ads are commonly shown on Google's partner websites, targeting people who visit industry-related sites.

Social Ads

The fastest-growing segment of Pay per click advertising service is Social Ads. Social ads are shown on social media platforms like Facebook, Linkedin, and Twitter. They have an algorithm according to which they reach out to people according to their interests, networks, and hobbies. It is appropriate for brands with active social media handles and highly targeted customers.

Google Shopping Ads

Google Shopping Ads- These are basically appropriate for websites that have a large volume of products. These ads are shown on the sides or above of the main Google search results, allowing users to view the products and prices on Google SERP before they even click on any website. This means every click you pay for has a greater chance of converting, understanding that your targeted customers have already inspected all product offerings on Google Shopping ads. Our PPC agency suggests Google Shopping to eCommerce businesses aiming to reach customers with clear buying intent.

In-Stream Ads

These are also known as YouTube ads. These ads are shown on YouTube search results, YouTube videos, and video partners on Display Network. YouTube ads show your brand in a different and catchy way. Presently, Facebook has launched in-stream ads, allowing companies to place advertisements in the best slots and natural breaks in video content.

Remarketing Ads

Remarketing ad is one of the best ways to get high-converting customers and enhance your turnovers. Remarketing ads make people remember who have already visited your website and compel them to convert. Remarketing ads are budget-friendly, more minor rivalry, and highly targeted customer segments. We use intelligent PPC ad formats and extensions to produce compelling results with your PPC campaign.

Local Service Ads

Local service ads follow Pay per lead model. This implies that you will not have to pay for the ads that do not convert into leads. It is only applicable to few markets, including HVAC companies, electricians, plumbers, and locksmiths. Our PPC firm collaborates with local service providers to make their businesses more visible to their target demographics.

Gmail Sponsored Promotion

Gmail-sponsored promotions are a compelling way to create direct response leads. GSP lets you reach interested leaders direct in their inboxes. GSP has a click-to-call ability that allows visitors to call you and convert them into your sales directly. Our PPC Company sets up your Google Sponsored Promotion to increase its targeting capabilities and create high-quality links.

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How Does PPC Marketing Work?

PPC stands for Pay per Click. This is a type of advertising in which you set a budget for your ads on the platform, like Google or Facebook, and then pay for only the click you get. There are many same types of advertising like pay-per-impression or pay-per-view; all these work on the same rule, you only pay when you get the desired interaction, i.e., views, clicks, or impressions.

Pay-per-click advertising a broad category that includes a wide variety of platforms and mediums. However, most kinds of PPC ad campaigns can fit into one of two categories: Google Ads and Social Media Advertising. Types are explained below. 

Why PPC Marketing ?

Fast Results
One of the most significant advantages of pay-per-click is that you can get immediate results after the campaign launch. When our pay-per-click advertising company has set up your PPC campaign, you will see the results immediately after that. But, don’t forget that the first three months are testing periods. This implies that you will be getting more favorable outcomes, you need to procure your data, and you will have to improve your campaign’s overall performance.
One-time Campaign Promotion
If you don’t have a budget to materialize ongoing digital marketing efforts, don’t worry. Pay per click is the solution for you. It let you launch on-time campaign promotions and carry short sales cycles. Pay-per-click promotion is a budget-friendly way to propose your new by-products and services to the online marketplace and differentiate PPC campaigns by priority. 
Low Barrier to Entry
Paid search marketing help marketers by helping them to get started on their ads by guiding them step-by-step. No matter if you are a decade behind your rivals on getting Pay per click services, you can get your campaign started in no time with the help of us.
Immediate & Consistent Traffic
PPC works better with SEO in improving brand exposure and getting targeted traffic on your website. PPC is the best way to run paid search campaigns, kick-off marketing efforts and clicks, and immediate traffic from interested traffic.
Quick Experimentation
A/B split Testing is a crucial part of Pay per click advertising campaign. Our PPC professionals make a different version of your PPC ads to substantiate which campaign to launch. PPC professionals will create another variant of your PPC ads to verify which campaign to launch and audit to create the highest possible conversion rate.

Our Pay Per Click Marketing Service

Landing Page Conversion Optimization

Increase the quantity and quality of your leads with the help of our pay-per-click marketing firm. We make strong headlines, use high-performing keywords, craft engaging content, and place clear calls-to-action(CTAs) on your landing pages. Our pay-per-click agency mixes SEO with PPC best practices to compel online users to take your desired action.

Keyword Research & Analysis

Our PPC advertising firm uses various tools to understand your customers' search behavior and predict which keyword would probably be written in the search box. We find out your target keywords and group them based on industry, search volume, and competition. Our paid search specialist refinds your keyword list continuously to attract your target audiences and their search intent.

PPC Management

Collaborate with us and get immediate traffic on your landing pages without any chaos, stress, or hassle. We handle everything, including keyword research and analysis, channel schemes, and PPC campaign launch to monitor and pay per click A/B testing.

Ads A/B Split Testing

We set up a campaign to test and compare the effectiveness of your ads. We establish different page elements, like layout, image, headline, and CTA, to resolve which pay-per-click ad versions will create the best results.

Conversion Rate Optimization

Secure your targeted customers at the right time and on the right platform to convert them into your customers. We write attractive PPC ads, check your landing page design, and create user-friendly lead capture forms to enhance your Quality Score and Conversion rate.

Paid Search Advertising

Appoint us as your PPC agency and position your brand at the top. Toto Dream Marketing's paid search specialist audits your targeting schemes, regulates PPC bidding strategies and keeps an eye on ROI. These habituate let our PPC marketing firm improve your Quality Score, CTR, and impression share.

Social Media Advertising

Around 54% of online users use social media sites to do product research. You will not regret investing in Pay per click advertising service as it improves your brand recognition, lowers the marketing costs, and stays on top of your visitors' minds. Our Pay per click specialists regulate your target audience, audit their social media behavior, and use images, videos, and texts to enhance your customer reach and brand obligation.

Google Ads Management

Engage with your ideal customers across search engines to acquire more traffic and online revenue. Our PPC specialists do in-depth PPC analysis to ensure that your targeted audience captures your by-products and services. We recuperate your PPC ads for each platform, improve your SEM targeting, and leverage site link extensions to acquire higher engagement rates.

Remarketing Campaigns

If specific visitor segments are targeted, then the results are more cost-effective. Our PPC Management agency finds your top-performing campaigns, makes remarketing ads for high-value customers, and clicks into site visitors who have already shown intention of purchasing.

YouTube Ads

Create eye-catching YouTube ads and collaborate with potential clients through a more target-specified YouTube video marketing approach. Our PPC management company analyzes advanced YouTube targeting options, establishes video remarketing campaigns, and has a part of surprise in your in-stream ads. We create YouTube ads that tell your different stories and resonate with your target audience.

Why Choose Toto Dream Marketing For PPC Marketing?

Pay Per Click FAQ'S

The price of handling a PPC ad campaign is different. The factors that are included are your industry types, business type, and business size. The cost of your PPC campaign is affected by these factors. One of the factors that will affect your pricing is the type of strategy you are rolling out. But, the minimum pricing you can expect is $5,000 for a small-to-medium company. This consisting is including both your ad spend and professional services from your chosen PPC agency.


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