SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
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No matter if you have a small, medium or big business, all types of businesses need an online presence. This online presence can be brought with the help of SEO. There are certain tools of SEO that build the presence of your brand online. Those tools are – Link Building, Guest blogging or blog commenting.
Search Engine Optimization is more commonly known with the abbreviation of SEO. Optimization is the basis of all SEO practices. Once your brand's presence is optimized across the internet, you increase its online visibility. Your website will find its way to the first page of the search engine results pages (SERPs). Your online customers will find your business much quicker too.
SEO is the practice of making changes to your online presence, particularly your website, making it more attractive to search engines like Google and Bing. Search engines crawl (or scan) your website to understand what it is about. The best SEO practices make sure it is easy for search engines to understand your website. SEO increases the quantity of organic website traffic and the quality of your site visitors at no additional cost. It doesn't include any paid media or placement and it excludes direct traffic. With a robust SEO strategy implemented on your website, Google will identify it as an authority site and point users in your site's direction.
There are subtle differences between the various search engines. However, you can usually focus on Google in your SEO strategy, since most of your target market will make use of this leading search engine. Also, the majority of organic traffic is from Google.
There are three factors that directly impact your SEO ranking, even if you’ve only implemented a very basic search strategy on your site. The factors to be aware of are:
Page Load Time- If your website loads too slowly your visitors will bounce and likely go to a competitor’s website. Google (and all search engines) will rank your website lower because of a slow page load time. This is something to pay close attention as we draw closer to the major update confirmed by Google. The Core Web Vitals update in March 2021 will focus on three aspects that directly -- and dramatically -- impact user experience on your site. Page load time features in this update and is paramount to securing your ranking or reaching the top of the SERPs.
Keyword Selection - Your keywords must be carefully chosen so your website and pages are listed under the correct search terms your ideal customer is looking for.
Content Creation - If you create quality content on your website your audience will find your site quickly, easily and will stay on your site to learn more. These increases dwell time which boosts rankings on search engines.
This is entirely dependent on your goals and the search campaign tactics you employ. Most SEO experts will estimate four to six months before you begin to see results. Bear in mind this is when you begin to see the results not when you achieve your identified goals.
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