The most important phase of UX design is performed even before the product is made. Before you start building a project, you need to know its reason for existing. This phase sets the foundation for the final product. All along with this phase, UX designers deliberate around the effect on the highest level with shareholders. This phase includes :
- Interview of Stakeholders
- Value proposition mapping
- Sketching of concept
This phase mainly ends with a project kick-off meeting. This meeting brings all the key players together to set appropriate expectations for the team and shareholders. It covers the high-level blueprint of the product aim, team structure, communication channels, and shareholders’ expectations.